We planned and conducted a brand marketing campaign targeting Australian market on behalf of Tea Export Company. Under the campaign we created a logo and a package design range representing their brand. We developed brand identity of the company as a high end product specially targeting Australian and European market. Package design range comprises three cartons for black tea and three cartons for green.
Logo has been created as highlighting letter “E” and heart-symbol; letter E stands for “Eternitea” and heart-symbol symbolizes the co-operate vision of the company: “Healthy Products”. Bud-and-two-leaves have also been entered in the logo-creation.
|Branding / Packaging|